ARA
A new meeting point for the city’s creative energy.
Introduction
Where culture comes together.
ARA is an imagined cultural platform connecting art and everyday life in Istanbul. This concept explores one visual language for exhibitions, conversations and discovering the city.
Approach
One idea. Every point of contact.
We started with the relationship the brand wants to build with people. Typography, content and digital behavior were then shaped around that relationship. The aim was a coherent system with enough flexibility to work across different contexts.
The concept in practice
- Identity
- A flexible visual system
- Experience
- Digital points of contact
- Communication
- A consistent brand voice
Project note
- Design and concept
- khool V1
- Status
- Illustrative concept, not commissioned client work.