Forma
A different perspective on everyday objects.
Introduction
Fewer things. More meaning.
Forma is a fictional design brand for thoughtfully made everyday objects. We explored how a restrained identity could extend naturally into the product discovery experience.
Approach
One idea. Every point of contact.
We started with the relationship the brand wants to build with people. Typography, content and digital behavior were then shaped around that relationship. The aim was a coherent system with enough flexibility to work across different contexts.
The concept in practice
- Identity
- A flexible visual system
- Experience
- Digital points of contact
- Communication
- A consistent brand voice
Project note
- Design and concept
- khool V1
- Status
- Illustrative concept, not commissioned client work.