Common Ground
A shared space for independent minds.
Introduction
More than a community.
Common Ground is an imagined platform for independent makers. Its digital experience and communication system are designed together to make new connections easier.
Approach
One idea. Every point of contact.
We started with the relationship the brand wants to build with people. Typography, content and digital behavior were then shaped around that relationship. The aim was a coherent system with enough flexibility to work across different contexts.
The concept in practice
- Identity
- A flexible visual system
- Experience
- Digital points of contact
- Communication
- A consistent brand voice
Project note
- Design and concept
- khool V1
- Status
- Illustrative concept, not commissioned client work.